A pharmacy doing €1M in revenue with 15% in dermocosmetics earns €150,000 a year on creams, serums and treatments. With a well-deployed AI skin analysis system, that figure becomes €200,000 — €50,000 of additional revenue without acquiring a single new customer.
The problem with dermocosmetic sales in pharmacy today
70% of customers walking in for dermocosmetics don't know what to buy. They choose based on price, packaging or generic advice. The result: wrong products for their skin type, poor outcomes, no loyalty.
Skin analysis solves the problem at the root: instead of recommending "by eye", the pharmacist has objective data to base the recommendation on.
How it works in 60 seconds
Face photo → AI analyses 12 skin parameters → personalised report with numerical scores → 3-4 product routine from your existing assortment.
How AI skin analysis works in a pharmacy
The customer walks to the kiosk or uses a dedicated tablet. In 60 seconds:
- A face photo is taken in standardised conditions
- AI analyses 12 skin parameters (hydration, elasticity, texture, brightness, redness, pores, wrinkles, acne…)
- A personalised report with numerical indices is generated
- A 3-4 product routine from your assortment is proposed
The pharmacist now has objective data. The customer sees real numbers about their skin. The conversation shifts from "I recommend this cream" to "your indices show you need this".
The real economic calculation
Typical pharmacy: 50 analyses per month (2-3 a day at peak times)
- Analysis → purchase conversion rate: 70%
- Average ticket per analysed customer: €45
- Additional monthly revenue: €1,575
- Additional annual revenue: €18,900
With an integrated loyalty programme (90-day return cycle):
- 35 out of 50 customers come back for refills
- Annual loyalty revenue: +€31,500
- Total additional annual revenue: ~€50,000
Implementation cost
The Epidermys app is activated with a monthly subscription starting from a few hundred euros. Average first-year ROI for pharmacies using it exceeds 1000%.
Differentiate from competition: the pharmacy as beauty destination
Drugstore chains and online channels are eroding sales of standard products. The only response is the service that can't be replicated online: professional, personalised, data-driven advice.
AI skin analysis isn't a gadget — it's the pillar of a dermocosmetic strategy that turns the pharmacy into the neighbourhood's beauty destination.
Calculate the ROI for your pharmacy
Request a free demo: we'll show you how to add €50,000 in annual revenue.
Already used by pharmacies across Italy · See how it works